SOOT LIFE was a brand here in Orlando a few years back started by Brad Cox. Brad drove a 2001 Platinum Edition Powerstroke 7.3 which like the name says put out some good soot from the stacks.
Their slogan was “If you’re blowin’ the black smoke, then you’re livin’ the soot life” which was awesome with their logo
Their logo was a gas mask showing how nasty the exhaust was from their dirty diesels. Anybody behind the soot life gang without a mask had to breathe that toxic soot right in
This is Brian Cox’s truck showing the soot life exhaust on the Florida roads